As a Marketing Design Intern at LMCU, I assisted in designing and producing marketing and advertising materials to communicate messaging and design content that supports marketing objectives within LMCU's brand standards. During my internship, I created print and digital marketing materials, motion graphics, and captured photos for the marketing team to use.
LMCU Night with the Griffins
For LMCU Night with the Griffins, my role involved crafting a dynamic logo specifically designed for T-shirts and social media posts. The goal was to create unique branding for this event that would still be identifiable as LMCU.
Using AfterEffects, I created a promotional "hype" video promoting the special deals LMCU members receive when they attend this event. The purpose of this post was to get members excited about the ongoing partnership with the Grand Rapids Griffins.
LMCU is well known in Western Michigan, however, as the credit union expanded into the Detroit area as well as South West Florida, the brand is less well known. To help promote the brand, I created general branding billboards promoting LMCU and their member satisfaction using real LMCU members.
Q4 Marketing Materials
Teller Line Posters
Drive Through Banners
Alpine Branch Reopening
Infeed Social Media Post
Using AfterEffects, social media posts were produced showing the new location of the branch as well as assuring members that the same team they trust is still there for them.
Alpine Team Photoshoot
Branch opening photoshoot I helped art direct, showcasing commemorative team T-shirts I designed.
LMCU Nights with the Whitecaps
Branch Posters & Online Banking Banners
I had the opportunity to be in the dugout at multiple Whitecaps games to capture the fans as well as players to use for future promotional material for LMCU. I used Lightroom to edit the photos.